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6. Statistics too reveal that housing is a risk free investment. Planning will make his tasks easier and he can have a check on his agendas such as visits, appointments, selling plans and so on. They should also know perfectly their local neighborhoods. Judgment in salability can’t be accurate; however lack of alertness and awareness for correcting mistakes almost invariably puts paid to investments.8 Real Estate Tips to Sellers and Speculators Rise and fall of the prices of homes is nothing uncommon in real estate business. Agents should have a pleasant personality, present a neat appearance, should have the details on his finger tips and a good memory for names, faces and business particulars.* Whenever an agent sets out to work, he needs to plan it beforehand. Another common problem both for brokers as well as sellers is delayed or non-receipt of payments. This is a sign of an upward trend in the days to come.4. Wealthy brokers can wait till turn around of the market and still make a profit but they are still tied down by the blocked money. Agents should identify and emphasize certain selling points to convince the buyers. To a business man the agent must convince him about the customer base, competition and nearest banks; likewise to a family about the low crime rate of the area, schools and parks. They have to judge from the clients the type of home they are looking into. An agent and a broker have different roles in real estate business. If he thinks

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Century 21 Real Estate LLC
TypeSubsidiary of Realogy
FoundedCalifornia (1971)
HeadquartersParsippany, New Jersey, USA
No. of locations40 countries
Key peopleThomas R. Kunz, President & CEO
IndustryReal Estate
Revenue$8+ billion (2005)
Employees140,000
SloganThe GOLD Standard
Websitewww.century21.com

Century 21 Real Estate LLC is a real estate agent franchise company owned by Realogy, which also owns Coldwell Banker and ERA Real Estate. The name comes from the Century 21 Exposition held in Seattle, Washington in 1962. Century 21 Real Estate is headquartered in Parsippany, New Jersey. Century 21 was founded in 1971 by Art Bartlett and Marsh Fisher, two real estate agents in Orange County, California. The company went public in 1977, was bought out by Metropolitan Life Insurance in 1984, and became part of HFS, the precursor of Cendant, in 1995. Cendant spun off in 2006 and Century 21 Real Estate LLC now operates under its real estate franchise branch, Realogy.

The Century 21 System is comprised of over 8,100 independently owned and operated offices with more than 140,000 sales professionals worldwide, in more than 40 countries and territories.



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